Alba’s website digitally mirrors real world experience
MORNINGTON PENINSULA, April 2022 – With its official opening scheduled for Spring this year, Alba Thermal Springs and Spa is already introducing potential guests to its bathing, spa treatment, and dining offerings via its newly launched website. The site has been created and developed by award-winning website design and digital marketing agency, Bright Labs.
According to Bright Labs managing director, Rishad Sukhia, the overall aim was to create a user experience in the virtual world that would mirror a visitor’s real world experience of the luxurious wellbeing oasis, which is located on the Mornington Peninsula.
“Everything about the portal’s design aesthetic – the layout, typeface, photography, colours – has been consciously curated to reflect the soothing ambiance of Alba’s natural environment, and complement its wellness ethos,” said Sukhia.
“Our intent has been to craft a digital experience that instils calm, so visitors can begin their Alba journey of tranquillity and relaxation from their first interaction with the site.”
Sukhia says the main challenge has been to present a wealth of information and booking options (there are more than 35 different spa treatments alone, for example) in a way that allows visitors to navigate seamlessly through the offerings and booking interfaces.
“Alba has three different experiential areas: bathing, spa treatments, and dining. The site design draws visitors through each of these areas, helping them to easily identify, book and purchase an experience and/or treatment suited to their needs in terms of intention, time, budget, and occasion, for example. Site visitors also need to be able to easily find information about location, access, what should they bring with them – all kinds of practical details. The design has had to be user-friendly as well as beautiful.”
“We’re thrilled with the result and very excited to be the digital team working with Alba to provide an amazing visitor experience for its launch into the market.”